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| Friday 26 Jan 2007: Adidas and Puma |
| In 1920 Adolf Dassler, known as Adi to his friends, took over his father's shoe company and started producing sports shoes. In 1924 his brother Rudolf Dassler joined the firm which was then named "Gebrüder Dassler Schuhfabrik", which became very successful and well-known. Shortly after World War II the two brothers fell out and in 1948 Rudolf started a competing company which he eventually named "Puma". Adi Dassler changed the name of his firm to "Adidas". |